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Clients

Our client list includes  Le creme de la creme of corporates operating in India, across industries. Most of the work we do is extremely strategic and confidential, and typically not in public domain. Sample of our clients across industries include

 

BFSI

  • Banking - 2 of the top 5 private banks, multiple MNC and small finance banks

  • Mutual Funds - 2 of the top 3 mutual funds

  • Insurance - 4 of top life and general insurers

  • NBFCs - 2 of top 5 B2C lending companies in digital space

  • Brokerage - multiple brokerage firms including category disrupters

Media

  • General Entertainment Channels (GEC) - All top GEC channels, primary as well as secondary channels

  • Business - 2 of the top 3 business channels

  • Regional languages - Over 15 large regional language channels, some of them offshoots of national media houses, others No 1 or No 2  channels in specific languages. From Punjabi to Malayalam, From Gujarati to Bengali. 

Telcos

  • 1 of the top 3 telco companies - both retail as well as enterprise business

FMCG

  • 1 of the top 5 FMCGs in India

Automotive & Ancillary

  • more than 5 of the auto brands in retail and commercial automobiles

  • top lubricant manufacturer globally

Others

  • startups in variety of categories

  • real estate - luxury, high end, budget developers

  • Jwellery & watches - top national and regional brand 

  • Top Not for profit/NGOs 

Testimonials

We have been working with Dragonfly since last few years. The team understands the business problem and helps in providing solutions accordingly. In fact, sometimes they went out of the way and helped us get rich insights from extended consumer panels. The daily reports from them for our program evaluation have always been helpful to make changes in the content well in time. Reachable team and leadership at Dragonfly is what we cherish. Thanks team

Rama Paul (Head of Research, Sales Strategy & Marketing, ABP News) &

Sonia Sharma (Consumer Insights Manager, ABP News)

Dragonfly’s market research insights are superlative. We’ve done multiple consumer research programs with them and the behavioural understanding obtained has not only given us actionable conclusions for business growth, but also communications intelligence across various audience segments. With them, we’ve been able to deep-dive to understand some of the deeper motives behind our audience’s purchase behaviour, resulting into developing the right brand promise and positioning.

Sargam Sharma, AVP Marketing | Fullerton India Credit Co. Ltd.

Dragonfly has been our research partner for a whole range of projects, from concept testing to pre-launch ad diagnostics. They have consistently delivered a robust solution while working within our challenging timelines and delivering a thorough analysis with actionable insights

Ruzbeh Billimoria, AVP – Marketing, Dream11

Entertainment

Re-Positioning of a regional channel after being acquired by a top national media company

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BFSI

A top private bank reinvented itself after understanding that 'trust deficit' on consumers part was at the core of eroding business

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Startup

An OTT startup quickly transforms its sales conversion after we map the path to purchase customer journey on its mobile app and deliver actionable insights

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e-commerce

An e-commerce company addresses differences in regional performances after understanding cultural nuances with help of EEG (neuroscience) tools

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Case Studies

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